ATE product and brand protection
It’s unmistakable – it’s the original!
What the label says is what you get in ATE product packages.
We put a lot of passion and experience into the development of our products, so we don’t take kindly to inferior quality being sold with our name on the package!
We affix a two-stage security label to each product package, so you know 100% that it’s an original ATE product in there.
Stage 1: the tesa PrioSpot®
The first stage of the security label is the tesa PrioSpot®. This anti-counterfeiting technology with various testing and security features offers maximum protection and allows the unambiguous identification of imitations.
Every PrioSpot® has a unique code that contains the last four digits of the MAPP code and shines with iridescent rainbow colours under illumination.
The tesa Priospot® is a refinement of the tesa Holospot®. The Holospot® is still available on the market, however, and continues to provide maximum security.
Even high-performing products need protection
Our products themselves are also marked, permanently identifying them as original spare parts.
The trademark, part number, coded batch number and manufacturing date are stamped into our brake drums. Our other products also have their own distinguishing identity marks.
Stage 2: MAPP code
We also achieve maximum security by adding a data matrix code called a MAPP code. The last characters of this code are also represented in the Holospot® or PrioSpot®.
The code can be checked by scanner or by manual entry, so you immediately know if what you are checking is an original ATE part.
As an alternative, you can also carry out your code check using the ATE iPhone app on your smartphone. Download the
Enter the individual security code here General
Click in the query field with your mouse. Please use only one code per query and enter it without spaces or any other breaks.
Make sure that the CAPS LOCK key is not activated because the query is case-sensitive.
Query via keyboard
Example code: (01)14006633314036(21)PPQDQM08YR64
You can check the authenticity of ATE products in several ways:
With a visual inspection of the product label, because the PrioSpot® is unique and the numbers always correspond to the last four characters of the matrix code
- Using the ATE app
Simply scan the data matrix code or enter the ID
Hotline - Product trademark protection
Information regarding the authenticity of ATE products
Please contact us in cases of product brand violations or suspected violations:
Head of Trademarks - Automotive Group
Tel.: +49 (0)911 9526-3103
Fax: +49 (0)911 9526-2918
For all other product enquiries, please contact our ATE-Hotline
Technical information on the TecIdentify code query
Phone.: +49 (0)1802-832266
(€0.06 per call from a German landline)