Manufacturers increasingly seek to bind their customers to authorized workshops. At the same time, discount chains and their offers create pressure from below. What chance does an independent garage have of surviving between the vise of market monopoly and price war? As ATE BrakeCenters, independents retain their independence and profit from the established brand ATE.

The ATE BrakeCenter concept has been a success in the market since 1982. Since then, throughout Europe garages have been banking on cooperation with the strong brand ATE to bolster their position in the market.

No need to fear competition: you enjoy a double advantage

Modern communication facilities and the desire to save money guarantee that a car owner will have compared the potential service providers before visiting a garage. But price isn’t always the crucial factor: the quality of the work also must be right. However, professional quality is not something that many customers easily can judge - to choose a service shop they go by the reputation of a brand, the name its local representative has made for itself, and the personal quality of the service.

Garages that choose partnership as an ATE BrakeCenter therefore gain in two ways: they profit from the cooperation with the renowned partner ATE and still retain their independence, enjoying all the freedoms that go with it.

How you profit from made-to-measure support

As one of the world’s leading automotive suppliers, ATE has an exact knowledge of the market and offers you well-adapted, professional assistance, including purposive continuing training programs dealing with the latest technologies. Whether computerized controls, automatic functions, ABS and TCS systems: you get first-hand information from us.

An important factor in competitiveness additionally is short repair times owing to optimized stock management: We help you in this area with an annual BC stocking proposal which guarantees that you have the most important parts on hand at all times, but do not needlessly tie up capital in your stockroom. Moreover, we assist your shop in selecting equipment, including testing, measuring and servicing units, special tools and disposal systems.

You fully retain your freedom - and additionally become a brake specialist

One third of all shop orders concern brake equipment. With specialized know-how and your skills as an ATE BrakeCenter you thus cover a large percentage of all repairs and service jobs. Quick, pinpoint brake tests, plus repairs using Original ATE brake parts add up to customer confidence in the optimal safety of their cars and in the services of the garage.

Naturally, partnership does not mean that you are required to limit your services exclusively to brakes in future: your business remains a specialist shop that handles all repairs - except that it has a special brake service department.

Your advantages at a glance:

• Your business remains an independent garage
• You profit from the strong brand ATE
• You take advantage of the most advanced training materials and further training opportunities
• We support your presentation as a professional automotive shop with professional advertising efforts

To get more information about ATE BrakeCenters, simply send us a mail.